In-app inventory reaches people inside a tool they open daily — a price tracker, a portfolio app, a wallet, a browser extension — rather than readers who chose to sit down with an article. That is the whole argument and the whole limitation. Attention is brief and the context is usually a glance at a number, so this works well for recognition, for retargeting and for reinforcing a campaign running elsewhere, and works badly for anything that needs explaining. Some of this inventory is sold by impressions, which makes it among the most measurable in the catalogue: you know what you paid and roughly what was served, and where a click-through range is published the product page quotes it. Start small, find the creative that works, then buy volume.
| 3 placements priced in EUR | €2,340 to €11,700. These are ad placements, priced against contracted impressions rather than the host site’s traffic, so there is no single cost per thousand to rank them by — each page states its own. |
In-app banner inventory across 150+ crypto and NFT apps, including CoinGecko and CoinView. The entry flight: half a million impressions over 7–10 days.
The same in-app network at 2.3× the volume: roughly 1.15 million impressions in the same 7–10 day window, so the frequency per user rises rather than the flight getting longer.
Roughly 2.5 million impressions spread over up to 31 days — a month of continuous presence across the app network rather than a burst around one date.
More than most of this catalogue, where it is sold by impressions. Where a publisher reports a click-through range the product page quotes it, so you can model a click count before committing.
The smallest flight or the cheapest position. The audience is the same across a network’s tiers, so nothing is lost by testing creative before buying volume.
It varies by app. Each product page states its own policy as the publisher lists it.
