Market data sites reach people doing arithmetic about their own money — checking a price, a portfolio, a mining return or a ranking — and that is a different reader from a news audience in a way the traffic figures do not show. They are narrower in attention and closer to a decision. Creative that relies on brand sentiment tends to underperform here, because the reader is mid-calculation and will not stop for it; creative with a concrete number that changes their arithmetic does well. The category includes the largest audience in the catalogue by far — CoinMarketCap at 44 million monthly visitors — alongside discovery boards where people go specifically to find tokens they have not heard of. Several of these tools sell placements attached to a specific feature, which lets you buy a task rather than an audience.
| 13 placements priced in EUR | €1,090 to €146,250. These are ad placements, priced against contracted impressions rather than the host site’s traffic, so there is no single cost per thousand to rank them by — each page states its own. |
A press release on CoinCodex at €1,560, reaching 2.5 million monthly visitors — and one of very few English releases here that accepts gambling content.
Nine banner positions across CoinMarketCap, from a €29,250 minimum-budget unit to €80,440 for the desktop homepage — 44 million monthly visitors, the largest audience in this catalogue.
The homepage Buy Button on CoinMarketCap, sold on CPC against a €29,250 minimum budget — the only cost-per-click placement in this catalogue.
A sponsored article on CoinMarketCap at €29,250, carrying a do-follow link — the most authoritative do-follow placement in this catalogue.
The CoinMarketCap social media package at €43,880, delivering your announcement through the publisher’s own channels rather than its page inventory.
A live community session hosted by CoinMarketCap at €51,190 — your team, on camera, answering an audience that turned up for you.
The CoinMarketCap token generation event package at €73,130 — a bundle built around a launch rather than a single placement.
The CoinMarketCap exchange package at €146,250 — the largest single line in this catalogue, built for centralised exchanges.
A dedicated campaign page on CoinMarketCap at €146,250 — your own page on the domain, rather than a placement on theirs.
Five banner positions on CryptoCompare from a €3,900 starting rate to €15,600, all priced on CPM and reaching 1.1 million monthly visitors.
Four button positions on CryptoCompare, each attached to a specific tool — mining calculator, coin list, portfolio or trade pages — from €4,680.
Two banner positions on Cryptorank: an embedded unit at €12,480 and a native unit at €15,600. The two do not share a gambling policy.
Three banner tiers on Coinsniper from €1,090 to €2,340 — the smallest audience in this catalogue, and the cheapest way to be in front of it.
They are calculating rather than reading. That rewards a concrete figure and punishes sentiment — close to the opposite of what works on a news masthead.
Most of its display positions are sold against a minimum budget rather than a unit price, and its pages say which. The figure shown on those is where spending starts, not what a placement costs.
A button or unit on one specific tool — a mining calculator, a portfolio tracker, a trade page. It reaches people doing that task at that moment, which is the narrowest targeting in the catalogue.
