Where listings come from
Each listing is taken from the publisher’s own rate card or from a supplier that sells the publisher’s inventory. We record what the source states and nothing more: the format, the position, the price, the monthly traffic, the top markets, the publisher’s policy on gambling content, and whether the link is do-follow.
We do not scrape, estimate or model any of these. Where a source gives a figure, the page shows it. Where it gives none, the page says so — see when the source is silent.
What each figure means
- Monthly traffic — monthly visitors to the publication as reported by the source. It is a planning figure, not an audited one, and should be checked against the publisher’s own data before a large purchase.
- Top markets — the countries the source lists as the largest share of the audience, in the order given.
- Publisher policy — whether gambling and casino content is accepted, and any market restrictions such as “non US/UK”. Taken from the individual listing, because several publishers set it per format: a site may accept gambling on its banners and refuse it on its sponsored articles.
- Do-follow — shown only where the publisher flags it on the listing. Display formats — banners, buttons, search and text ads — use redirect links and never claim it.
- Cost per thousand — computed, never copied. For an article it is the price divided by monthly readers; for ad inventory sold by impressions it is the price divided by contracted impressions. The two are different measures and are never ranked against each other.
How prices are set
The price on a page is the price you pay. It includes CryptoMartech’s fee and is not negotiated after the fact. Four pricing models appear in the catalogue, and every page states which one applies:
- Fixed — the figure is the whole cost of the placement.
- CPM — the figure is a starting rate. The final cost follows the impression volume, which is agreed in writing before an order is taken.
- CPC — charged per click against an agreed budget.
- Minimum budget — some large publishers sell against a floor rather than a unit price. The figure shown is where spending starts, not what a placement costs.
Prices are shown in euros, the currency the inventory is sold to us in. We hold no exchange rate: if a listing is ever sold in another currency it is shown in that currency, and never compared or ranked against a euro price, including in the “best value” badges.
Verification dates
A listing that shows “Figures verified” with a date had its price, traffic and policy taken from the source on that date. The same date appears in the page’s structured data as dateModified.
A listing with no verification date has not yet been re-checked against current publisher data. We leave it undated deliberately rather than stamping it with the date the page was last rebuilt — a date that moves when nothing has been checked would be a false statement.
Listings are re-verified periodically. When a figure changes, the page and its date change together — and a listing is never re-dated without being re-checked.
When the source is silent
Many publishers do not publish a flight length, an impression count, a click-through rate or a creative specification. When a source omits one of these, the page shows “Confirmed at booking” and the figure is agreed in writing before any order is taken.
We do not fill the gap with an estimate. An estimate would be published as structured data, read by search engines, and could earn a badge such as “Fastest” on the strength of a number nobody measured. A missing figure is excluded from every comparison instead.
Why some placements share a page
Publishers often sell the same unit in many positions — eleven banner slots on one site, differing only in where they sit and what they cost. Each position is separately buyable, but they share one page with a comparison table, because the copy that would genuinely distinguish “Homepage 2” from “Homepage 3” does not exist. Writing it anyway would produce near-identical pages that help nobody.
Booked placements
When a publisher marks a slot as booked, the page says so and the slot cannot be bought — the buy button is withdrawn and the order system refuses it independently of the page. Where the publisher gives a date the slot frees up, the page shows it and the structured data marks the offer as available from that date rather than in stock.
Independence and editorial judgement
CryptoMartech is not affiliated with the publications it lists. The written assessment on each product page — who a placement suits, who it does not, how it compares with named alternatives — is our own, and it is written to help you choose, including when that means recommending a cheaper option or a different publisher.
Nothing on this site is investment advice. A placement is media, bought for reach, credibility or links, and it should be judged on those terms.
If a figure is wrong, tell us and we will correct it and update its date.