A month on the block explorer people open to check a transaction. Appears on transaction, token and address pages — the moment someone is looking at on-chain activity.
Etherscan is not a media site — it is the tool people open when they need to confirm something on chain. That context is the entire argument for this placement: the reader is already technical, already transacting, and already paying attention to an address or a token. Very few placements anywhere reach that state of mind.
The trade-off is space. You get ten words of title, fifteen of description and a 20×20 icon, so there is no room to explain anything — the copy has to work as a recognisable name plus one reason to click. Buy it when your product is something an on-chain user would plausibly want in the middle of checking a transaction: a wallet, a bridge, a DEX, a security tool.
| Monthly site traffic | 5,500,000 |
|---|---|
| Regions and languages | Global · top GEO GB, NG, RU, US |
| Category | Block Explorers |
| Cost per 1,000 monthly visitors | €3.40 — compare against other EUR placements rather than the sticker price |
| Reader profile | Developers, traders and on-chain analysts verifying transactions, tokens and addresses — technical, task-focused, and concentrated in GB, Nigeria, Russia and the US. |
| Distribution | Button placement across Etherscan transaction, token and address pages for one month, in rotation with other advertisers in the same button. |
| Position | Transaction Info page, Token Info page and Address page |
|---|---|
| Rotation | Each button may contain more than one advertiser |
| Duration | 1 month |
| Price | Fixed price — the whole cost of this position. |
| Accepted formats | PNG |
| Sold by | Etherscan.io |
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: 1 month.
Etherscan does not publish impression or click figures for this format, so we do not quote one. What is contracted is the placement and the month. If you need measurable clicks, the Search Ad on the same site reports roughly 2,100 per week.
No — the limits are Etherscan's and they are enforced at review. Write the name plus one concrete reason to click, and put everything else on the landing page.
It is a redirect link, so treat it as a traffic channel rather than an SEO asset. If you are buying for search value, the dofollow editorial placements are the right instrument.
Every other placement that shares a property with this one.
The homepage Buy Button on CoinMarketCap, sold on CPC against a €29,250 minimum budget — the only cost-per-click placement in this catalogue.
The button position on Solscan and the most expensive placement in this catalogue. Booked until 1 October 2026.
The button position on Bscscan — a persistent slot on the BNB Chain explorer, sold at a flat price for the flight.
The button position on Basescan at €18,720 — persistent presence on the Base explorer for the length of the flight.
