One week in the Etherscan search box — the single most-used element on the site. Reports roughly 2,100 clicks per week, one of the few placements here quoted in clicks rather than impressions.
The search box is the thing every Etherscan visitor touches, which makes this the highest-attention inventory on the site — and the only placement on this marketplace quoted in clicks rather than impressions. Roughly 2,100 clicks in a week from a technical, on-chain audience is a number you can put against a cost per click and judge honestly, which is rare here. Two caveats are worth pricing in.
It is a quarter share: four advertisers rotate through the slot, changing every fifteen seconds on refresh, so you are not the only thing in that position. And it runs for one week, not a month, so it suits a dated event — a launch, a listing, a mainnet — far better than a general brand presence.
| Monthly site traffic | 5,500,000 |
|---|---|
| Regions and languages | Global · top GEO GB, NG, RU, US |
| Category | Block Explorers |
| Reported click-through | ~2,100 clicks per week |
| Cost per 1,000 monthly visitors | €1.56 — compare against other EUR placements rather than the sticker price |
| Reader profile | Every Etherscan visitor passes the search box, so this reaches the full technical readership — developers, traders and analysts across GB, Nigeria, Russia and the US — at the moment of highest attention. |
| Distribution | The main search box across the whole site for one week, as one of four rotating advertisers changing every 15 seconds on page refresh. |
| Position | The main search box, sitewide |
|---|---|
| Rotation | Four rotations at a 1/4 split, changing every 15 seconds between advertisers on page refresh |
| Duration | 1 week |
| Price | Fixed price — the whole cost of this position. |
| Accepted formats | PNG |
| Sold by | Etherscan.io |
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: 1 week.
No. It is the figure the publisher reports as typical, and we pass it on rather than inflating it. Traffic varies with market activity — a volatile week on chain drives more explorer usage than a quiet one.
Four advertisers share the slot and it changes roughly every 15 seconds when a page refreshes. You are visible a quarter of the time, not continuously, and the quoted click figure already accounts for that.
Usually yes. They rotate, so five variants let you find which phrasing earns clicks from this audience, and the week is long enough to see a difference.
Every other placement that shares a property with this one.
A placement in the Solscan search field — the single most-used element on the Solana explorer, in front of seven million monthly visitors. Sold on CPM.
A placement in the Bscscan search field — the box every BNB Chain lookup starts in, on an explorer with 2.5 million monthly visitors.
A placement in the Basescan search field — the explorer for Base, the chain that brought the largest wave of first-time on-chain users.
A placement in the Polygonscan search field, reaching a million monthly visitors at the moment they look up a Polygon transaction.
