The menu button on CryptoPotato at €13,000 — a position in the site navigation rather than in the content, priced near the top of this publisher’s list.
Navigation is where people look when they have decided to go somewhere rather than when they are reading, and a brand sitting in it is read as part of the site’s furniture rather than as an interruption. That borrowed permanence is the entire argument for paying €13,000 here when the most expensive banner on the same site costs €4,540, and it only works for a name the reader already recognises — a menu button cannot introduce you, it can only remind someone who already knows who you are that you are there. The honest comparison is not against the banners but against the footer text ad at €15,600, which buys a similar kind of sitewide permanence for a similar kind of premium.
Between the two, the menu is the better position: it is where attention naturally lands when someone is navigating, while the footer is where attention has already stopped. Neither reports impressions or clicks, so both are bought on position and on a judgement about what persistent presence is worth on a 349,000-visitor readership.
| Monthly site traffic | 349,000 |
|---|---|
| Regions and languages | Global · top GEO GB, NZ, US |
| Category | Crypto News |
| Cost per 1,000 monthly visitors | €37.25 — compare against other EUR placements rather than the sticker price |
| Reader profile | CryptoPotato readers at the moment they decide to navigate rather than read — a smaller, more intentional slice than the display inventory reaches. |
| Distribution | Menu button placement across CryptoPotato, for a flight length confirmed at booking. |
| Position | Button within the site navigation menu |
|---|---|
| Rotation | Not published by the supplier — confirmed at booking |
| Duration | Confirmed at booking |
| Price | Fixed price — the whole cost of this position. |
| Publisher policy | Gambling and casino advertising accepted |
| Sold by | CryptoPotato.com |
The publisher does not publish a flight length, impression count, click-through rate or creative specification for this listing, so none is shown here. We confirm all four in writing before an order is taken rather than estimating them on the publisher’s behalf.
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: confirmed at booking.
The menu, for most campaigns. Both buy sitewide permanence at a similar premium, but navigation is where attention lands when someone is moving and the footer is where it has already stopped.
Persistence rather than prominence. Whether that is worth it depends on whether people already know your name, because a button has no room to tell them.
The position and the flight, confirmed in writing before payment. No impression or click figure is published for this listing and we do not estimate on a publisher’s behalf.
Every other placement that shares a property with this one.
The homepage Buy Button on CoinMarketCap, sold on CPC against a €29,250 minimum budget — the only cost-per-click placement in this catalogue.
The button position on Solscan and the most expensive placement in this catalogue. Booked until 1 October 2026.
A month on the block explorer people open to check a transaction. Appears on transaction, token and address pages — the moment someone is looking at on-chain activity.
The button position on Bscscan — a persistent slot on the BNB Chain explorer, sold at a flat price for the flight.
