A sponsored line of text at the very top of Etherscan pages, bought by impressions rather than by the week. Around 280,000 geotargeted impressions at a reported 0.14–0.24% click-through.
Of the three Etherscan formats on this marketplace, this is the one that behaves like media buying rather than sponsorship. You are not renting a position for a month or a week — you are buying roughly 280,000 geotargeted impressions in the header strip, and the flight ends when they are served. That distinction matters for planning: a quiet fortnight on chain stretches the flight rather than wasting it, which is the opposite of how the Search Ad behaves.
It is also the only Etherscan placement here that publishes a click-through range, 0.14–0.24%, so you can model a plausible click count before committing instead of buying on position alone. Fifteen words is more room than the Button Ad gives you and still not enough for an argument, so write a claim, not a pitch.
| Monthly site traffic | 5,500,000 |
|---|---|
| Regions and languages | Global · top GEO GB, NG, RU, US |
| Category | Block Explorers |
| Contracted impressions | ~280,000 |
| Reported click-through | 0.14–0.24% |
| Cost per 1,000 impressions | €14.64 per 1,000 impressions — compare against other EUR placements rather than the sticker price |
| Reader profile | The same technical Etherscan readership as the Button and Search placements — developers, traders and analysts in GB, Nigeria, Russia and the US — but reached with geotargeting applied, which is what the impression estimate assumes. |
| Distribution | Header text placement across Etherscan pages, rotating on impressions until roughly 280,000 geotargeted impressions have been served. |
| Position | Header position, above the page content, across Etherscan pages |
|---|---|
| Rotation | Impression-based rotation — the flight ends when the impressions are served |
| Duration | Until ~280,000 impressions are served |
| Price | Fixed price — the whole cost of this position. |
| Accepted formats | PNG |
| Sold by | Etherscan.io |
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: until ~280,000 impressions are served.
As long as it takes to serve the impressions. Etherscan does not contract a date for this format, and we will not invent one. In practice a week to a month is the usual range, and it moves with on-chain activity — a volatile market serves the impressions faster than a quiet one.
On roughly 280,000 impressions, about 390 to 670 clicks. That is arithmetic on the publisher’s own reported range, not a guarantee, and where it lands inside the range depends heavily on the creative.
The Button Ad rents a position on transaction, token and address pages for a month with no impression figure attached. This buys a delivered impression count in the header instead. Pick the Button Ad for sustained presence in a transactional context, this one when you want a number you can measure against.
Every other placement that shares a property with this one.
A text placement on Solscan and the cheapest way onto a seven-million-visitor explorer. The entry point for testing whether Solana inventory works for you.
A sponsored line of text in the Bscscan header, priced on CPM rather than as a flat flight — the cheapest entry to BNB Chain inventory here.
A sponsored line in the Basescan header, priced on CPM — the cheapest way to test whether Base users respond to your offer.
A sponsored line in the Polygonscan header, priced on CPM — the cheapest way to test whether Polygon users respond to your offer.
