Native text is the format that survives ad-blindness and the one most likely to fail publicly. A unit set inside the page is processed as part of what the reader chose to read, which means it gets attention a banner never earns and gets judged on substance a banner never has to meet. One publisher in this catalogue prices its native unit above two of its three banner positions, which tells you exactly how it values being read over being seen. The practical consequence is that this format rewards specificity and punishes marketing language more sharply than anything else here: a sentence with a checkable number in it outperforms a superlative by a wide margin, and a mechanically translated unit on a non-English publication fails loudly rather than quietly. Buy it when the copy is genuinely good, and buy a banner when it is not yet.
| 10 placements priced in EUR | €2,930 to €18,720. These are ad placements, priced against contracted impressions rather than the host site’s traffic, so there is no single cost per thousand to rank them by — each page states its own. |
A text placement on Solscan and the cheapest way onto a seven-million-visitor explorer. The entry point for testing whether Solana inventory works for you.
A sponsored line of text at the very top of Etherscan pages, bought by impressions rather than by the week. Around 280,000 geotargeted impressions at a reported 0.14–0.24% click-through.
A sponsored line of text in the Bscscan header, priced on CPM rather than as a flat flight — the cheapest entry to BNB Chain inventory here.
A sponsored line in the Basescan header, priced on CPM — the cheapest way to test whether Base users respond to your offer.
A sponsored line in the Polygonscan header, priced on CPM — the cheapest way to test whether Polygon users respond to your offer.
A native text placement inside CoinGape article bodies at €3,120 — the cheapest unit on the site, and the one that reads as part of the page.
Two text placements on CryptoPotato — a €15,600 footer text ad and a €3,900 audio player ad, the second being a format almost nothing else here sells.
A native in-article placement on Crypto-Insiders at €10,920 — priced above two of the three banner positions, which tells you how this publisher values being read.
The most expensive thing Blockchair sells: a native text unit set inside the page content rather than in a banner position, so it reads as part of the page.
A native text placement on Cardanoscan at €3,090 — the cheapest of the site’s three units, and the one that reads as part of the page.
No. Every native placement here is labelled, and on the more sophisticated audiences an unlabelled unit would be noticed and would cost more credibility than it bought.
Because it is read rather than seen. That is a defensible position on an experienced audience that has learned to skip display formats, and it shifts more of the risk onto your copy.
A claim that reads as information first. A number a reader could verify beats any superlative, and anything that announces itself as marketing loses them at the first clause.
