Four banner positions on U.today, from a €1,400 sidebar to a €14,040 central unit. The same audience in each — what changes is prominence and price.
The useful thing about U.today’s display inventory is the spread: ten times between the sidebar and the central unit, on identical traffic. That turns the page into a decision about prominence rather than about audience, and it makes this one of the few places on the marketplace where a small budget buys a real position rather than a token one. The sidebar at €1,400 is the cheapest display unit in the whole catalogue.
The sticky bar is the one worth arguing about — it follows the reader down the page, which earns more attention than its price suggests and more irritation than a static unit. Gambling is refused here, so check your category before planning around it.
The publisher sells this format in 4 places. They share one audience — what differs is where the unit sits and what it costs, so they are compared here rather than split across 4 near-identical pages. Choose one to set it in the buy panel.
| Position | Price | Choose |
|---|---|---|
| SidebarSidebar unit beside the content | €1,400per flight | Choose Sidebar |
| LeaderboardLeaderboard unit above the content | €3,120per flight | Choose Leaderboard |
| Sticky header/footerSticky bar that stays visible as the page scrolls | €4,680per flight | Choose Sticky header/footer |
| Central bannerCentral position within the page content | €14,040per flight | Choose Central banner |
| Monthly site traffic | 388,000 |
|---|---|
| Regions and languages | Global · top GEO CA, GB, ID, UA, US |
| Category | Crypto News |
| Reader profile | U.today’s news readership — retail-leaning, following the industry rather than trading it, weighted towards Canada, Great Britain, Indonesia, Ukraine and the United States. |
| Distribution | The chosen banner position across U.today, for a flight length confirmed at booking. |
| Position | 4 positions — see the table above |
|---|---|
| Rotation | Not published by the supplier — confirmed at booking |
| Duration | Confirmed at booking |
| Price | Set per position — see the positions table |
| Publisher policy | Gambling and casino advertising not accepted |
| Sold by | U.today |
The publisher does not publish a flight length, impression count, click-through rate or creative specification for this listing, so none is shown here. We confirm all four in writing before an order is taken rather than estimating them on the publisher’s behalf.
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: confirmed at booking.
The sidebar if you are testing, the sticky bar if you want attention without paying central-unit money, and the central banner only if the creative genuinely needs the room. The traffic is the same behind all four.
Because it stays with the reader instead of scrolling away. That is worth more and it is also easier to overdo — a sticky unit that annoys people is working against you.
No. U.today refuses gambling and casino advertising on every listing. Blockchair, Solscan, Bscscan, CryptoCompare and Crypto.news accept it.
Every other placement that shares a property with this one.
Nine banner positions across CoinMarketCap, from a €29,250 minimum-budget unit to €80,440 for the desktop homepage — 44 million monthly visitors, the largest audience in this catalogue.
Three banner positions on Tokenpost from €2,340 to €3,900, reaching 2.1 million monthly readers in Korea, Japan and Southeast Asia.
Five banner positions on CryptoCompare from a €3,900 starting rate to €15,600, all priced on CPM and reaching 1.1 million monthly visitors.
Roughly 2.5 million impressions spread over up to 31 days — a month of continuous presence across the app network rather than a burst around one date.
