A native in-article placement on Crypto-Insiders at €10,920 — priced above two of the three banner positions, which tells you how this publisher values being read.
Most publishers in this catalogue price native text below their banner inventory; this one prices it above two of three positions, and that inversion is the most informative thing on the listing. It says the publisher believes being read inside the article is worth more than being seen beside it, and on a Dutch-language audience that is already active in crypto, they are probably right — these readers have seen every banner format there is and have learned to skip them. What they have not learned to skip is a sentence in the middle of a piece they chose to read.
That is also the catch. A native unit at this price is only worth it if the copy can survive being judged as content rather than glanced at as advertising, and it has to survive that judgement in Dutch, which means a translation good enough that nobody notices it was translated. Budget for that properly rather than treating it as an afterthought, because a mechanically translated native unit is worse than a banner — it gets read, and then it fails.
| Monthly site traffic | 640,400 |
|---|---|
| Regions and languages | Benelux · top GEO BE, ES, NL, PH, US |
| Category | Crypto News |
| Cost per 1,000 monthly visitors | €17.05 — compare against other EUR placements rather than the sticker price |
| Reader profile | Experienced Dutch-language crypto readers mid-article — an audience that has learned to skip display formats and has not learned to skip this one. |
| Distribution | Native text placement within Crypto-Insiders.nl article content, for a flight length confirmed at booking. |
| Position | Native text placement within the article body |
|---|---|
| Rotation | Not published by the supplier — confirmed at booking |
| Duration | Confirmed at booking |
| Price | Fixed price — the whole cost of this position. |
| Publisher policy | Gambling and casino advertising not accepted |
| Sold by | Crypto-Insiders.nl |
The publisher does not publish a flight length, impression count, click-through rate or creative specification for this listing, so none is shown here. We confirm all four in writing before an order is taken rather than estimating them on the publisher’s behalf.
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: confirmed at booking.
Because the publisher prices being read above being seen, and on an audience this experienced that is a defensible position. It also means the copy carries more of the risk than it would in a banner.
Good enough that nobody notices it was translated. A native unit gets read, so a poor translation fails publicly rather than quietly — which is the opposite of how a banner fails.
Native if your proposition rewards being read and you can fund a proper translation. The in-article banner at €7,800 if the message is visual or the copy is not there yet.
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