Five banner positions on CoinGape from €6,240 to €12,480 — four priced on CPM and one fixed, reaching 546,000 monthly readers with a notable Japanese audience.
Japan in the top five markets is the thing that separates CoinGape from the dozen other mid-sized English mastheads in this catalogue. Japanese crypto readers are reached by almost nothing else here — Tokenpost covers Korea, Blockmedia covers Korea, and the rest of the catalogue reaches Japan only as a rounding error — so for a product with any Japanese ambition this listing does something the traffic figure alone does not explain. The position ladder is unusually flat: €6,240 to €12,480 across five units, a two-to-one spread where Crypto.news runs seven-to-one.
That means the cheap positions here are not the afterthoughts they are elsewhere, and the in-article unit at the bottom of the range is a genuinely competitive buy rather than a consolation. Mixing price models within one group is the thing to watch. The slide unit is fixed price, so the figure shown is what you pay; the other four are CPM starting rates where the volume agreed before the order decides your spend.
Comparing them on the headline numbers alone will mislead you, because they are not measuring the same thing. The slide is also the most intrusive unit on the site, which is worth weighing against its price premium — it earns attention and spends goodwill.
The publisher sells this format in 5 places. They share one audience — what differs is where the unit sits and what it costs, so they are compared here rather than split across 5 near-identical pages. Choose one to set it in the buy panel.
| Position | Price | Choose |
|---|---|---|
| In-article bannerWithin the article body. CPM starting rate. | €6,240CPM starting rate | Choose In-article banner |
| Sticky footerSticky bar that stays visible as the page scrolls. CPM starting rate. | €9,360CPM starting rate | Choose Sticky footer |
| Header bannerAbove the page content. CPM starting rate. | €10,140CPM starting rate | Choose Header banner |
| Jumbo bannerOversized display unit. CPM starting rate. | €10,920CPM starting rate | Choose Jumbo banner |
| SlideSliding unit over the content. Fixed price — the whole cost of the placement. | €12,480per flight | Choose Slide |
| Monthly site traffic | 546,000 |
|---|---|
| Regions and languages | Global · top GEO CA, GB, IN, JP, US |
| Category | Crypto News |
| Reader profile | Crypto news readers across Canada, Great Britain, India, Japan and the United States — the Japanese slice being the one this catalogue otherwise barely covers. |
| Distribution | The chosen banner position across CoinGape, delivered as a fixed placement or against an agreed impression volume. |
| Position | 5 positions — see the table above |
|---|---|
| Rotation | Not published by the supplier — confirmed at booking |
| Duration | Fixed for the slide unit, bought on volume for the rest |
| Price | Set per position — see the positions table |
| Publisher policy | Gambling and casino advertising accepted |
| Sold by | CoinGape.com |
The publisher does not publish a flight length, impression count, click-through rate or creative specification for this listing, so none is shown here. We confirm all four in writing before an order is taken rather than estimating them on the publisher’s behalf.
There is no editorial review on an ad placement — the steps are creative approval and scheduling. Flight length: fixed for the slide unit, bought on volume for the rest.
That is how the publisher sells them. It matters because the figures are not comparable: the slide price is what you pay, the other four are starting rates where the agreed volume decides the cost.
If you have any Japanese ambition, yes — almost nothing else in this catalogue reaches it. Note that English creative will underperform there, and localisation is worth budgeting for.
The in-article unit. On a ladder this flat it is only half the top price and reaches readers who have committed to the piece, which is a better starting point than the homepage units.
Every other placement that shares a property with this one.
Nine banner positions across CoinMarketCap, from a €29,250 minimum-budget unit to €80,440 for the desktop homepage — 44 million monthly visitors, the largest audience in this catalogue.
Three banner positions on Tokenpost from €2,340 to €3,900, reaching 2.1 million monthly readers in Korea, Japan and Southeast Asia.
Five banner positions on CryptoCompare from a €3,900 starting rate to €15,600, all priced on CPM and reaching 1.1 million monthly visitors.
Roughly 2.5 million impressions spread over up to 31 days — a month of continuous presence across the app network rather than a burst around one date.
