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Crypto advertising and PR in India

India appears in the top markets of more placements here than any country except the United States, and almost all of them reach it in English — which, unusually among the large markets in this catalogue, is adequate. That makes India one of the easiest markets to reach well and one of the hardest to reach distinctively, because every competitor is buying the same inventory. The useful distinction is between the India-weighted titles, where Indian readers are the core audience and the editorial reflects it, and the much larger international sites where India is simply a large slice. The first group is small and cheap and lets you say something specific to the market; the second is where the scale is. Polygonscan is worth noting separately: its audience is markedly more India-weighted than the other explorers.

Placements
27
Widest reach
7M / mo
Fastest live
Varies
Currencies
EUR

Good for

  • A very large market reachable in English without translation cost
  • Choosing between India-weighted titles and international scale
  • Products with Indian exchange, rupee or regulatory relevance

Not the right cut for

  • Buyers looking for distinctiveness — everyone is on the same inventory
  • Assuming an India-weighted title delivers international scale
  • Campaigns ignoring the regulatory position, which readers here track closely

What it costs

27 placements priced in EUR€320 to €28,080. These are ad placements, priced against contracted impressions rather than the host site’s traffic, so there is no single cost per thousand to rank them by — each page states its own.

27 placements in this cut

Solscan Text Ad

solscan.io
Text adPremiumBest value

A text placement on Solscan and the cheapest way onto a seven-million-visitor explorer. The entry point for testing whether Solana inventory works for you.

Traffic
7M/mo
Category
Block Explorers
Live
On booking
€2,930CPM starting rate
Press releaseDofollow

A do-follow press release on Crypto Briefing at €470 — 890,500 monthly readers at the best combination of reach, price and link in this group.

Traffic
891K/mo
Category
Crypto News
Live
On booking
€470per release
Press releasePremium

A press release on CoinCodex at €1,560, reaching 2.5 million monthly visitors — and one of very few English releases here that accepts gambling content.

Traffic
2.5M/mo
Category
Market Data
Live
On booking
€1,560per release
Press releasePremium

A press release on FXStreet at €1,490 — a foreign exchange and trading audience rather than a crypto-native one, at 1.9 million monthly visitors.

Traffic
1.9M/mo
Category
Finance & Investing
Live
On booking
€1,490per release
Press releaseDofollow

A do-follow press release or guest post on Analytics Insight at €620 — a technology and data publication rather than a crypto one, reaching 600,000 monthly readers.

Traffic
600K/mo
Category
Crypto News
Live
On booking
From€620per release · 2 positions
Search adPremium

A placement in the Solscan search field — the single most-used element on the Solana explorer, in front of seven million monthly visitors. Sold on CPM.

Traffic
7M/mo
Category
Block Explorers
Live
On booking
€8,580CPM starting rate
Press releaseDofollow

Four editorial formats on CoinGape from €780 to €1,950 — a press release, a sponsored article, a do-follow guest post or an editorially framed organic article.

Traffic
546K/mo
Category
Crypto News
Live
On booking
From€780per release · 4 positions
Press release

A press release on Crypto.news at €880 — permanent publication on a 402,000-visitor masthead for a fraction of its display prices.

Traffic
402K/mo
Category
Crypto News
Live
On booking
€880per release
Press release

A press release on Coinpedia at €1,090, published permanently to a readership weighted towards India, Indonesia and Malaysia.

Traffic
457K/mo
Category
Crypto News
Live
On booking
€1,090per release
Text adPremium

A sponsored line in the Polygonscan header, priced on CPM — the cheapest way to test whether Polygon users respond to your offer.

Traffic
1M/mo
Category
Block Explorers
Live
On booking
€2,930CPM starting rate
Press release

A sponsored article on Crypto.news at €1,460 — an argument rather than an announcement, and the one listing here that refuses gambling content.

Traffic
402K/mo
Category
Crypto News
Live
On booking
€1,460per release
Press releaseDofollow

A press release on Cryptotimes at €320 with a do-follow link — the second-cheapest release in this catalogue, and one of the few that passes link equity.

Traffic
84K/mo
Category
Crypto News
Live
On booking
€320per release
Press release

A partner content guest post on Crypto.news at €1,600 — your voice and your byline, rather than the publication writing about you.

Traffic
402K/mo
Category
Crypto News
Live
On booking
€1,600per release
Button adPremium

The button position on Solscan and the most expensive placement in this catalogue. Booked until 1 October 2026.

Traffic
7M/mo
Category
Block Explorers
Live
On booking
€28,080per flight
Banner ad

Five banner positions on Coinpedia from €2,020 to €7,170, reaching 457,000 monthly readers across India, Indonesia, Malaysia and the UK.

Traffic
457K/mo
Category
Crypto News
Live
On booking
From€2,020per flight · 5 positions
Press releaseDofollow

A press release on BSC.news at €390 with a do-follow link — the cheapest chain-specific release in this catalogue.

Traffic
87K/mo
Category
Crypto News
Live
On booking
€390per release
Text ad

A native text placement inside CoinGape article bodies at €3,120 — the cheapest unit on the site, and the one that reads as part of the page.

Traffic
546K/mo
Category
Crypto News
Live
On booking
€3,120per flight

Bitcoin World Press Release

bitcoinworld.co.in
Press releaseDofollow

A press release on Bitcoinworld.co.in at €620, carrying a do-follow link — one of the few placements in this catalogue that does.

Traffic
105K/mo
Category
Crypto News
Live
On booking
€620per release

Polygonscan Search Ad

polygonscan.com
Search adPremium

A placement in the Polygonscan search field, reaching a million monthly visitors at the moment they look up a Polygon transaction.

Traffic
1M/mo
Category
Block Explorers
Live
On booking
€8,580per flight
Banner ad

Eleven banner positions on Crypto.news from €3,510 to €24,860 — the widest position ladder on this marketplace, all reaching the same 402,000 monthly readers.

Traffic
402K/mo
Category
Crypto News
Live
On booking
From€3,510per flight · 11 positions
Banner ad

Five banner positions on CoinGape from €6,240 to €12,480 — four priced on CPM and one fixed, reaching 546,000 monthly readers with a notable Japanese audience.

Traffic
546K/mo
Category
Crypto News
Live
On booking
From€6,240CPM starting rate · 5 positions
Button ad

Two button positions on CoinGape at €9,360 each — one at the top of the page, one in the main menu, both fixed price.

Traffic
546K/mo
Category
Crypto News
Live
On booking
From€9,360per flight · 2 positions

Polygonscan Button Ad

polygonscan.com
Button adPremium

The button position on Polygonscan at €18,720 — persistent presence on the Polygon explorer rather than a single moment of intent.

Traffic
1M/mo
Category
Block Explorers
Live
On booking
€18,720per flight
Banner ad

Two banner positions on BSC.news at €2,490 each — a small, chain-specific news desk reaching BNB Chain users across Southeast Asia.

Traffic
87K/mo
Category
Crypto News
Live
On booking
From€2,490per flight · 2 positions
Button ad

The button position on Crypto.news at €11,700 — a persistent slot priced between the in-article and homepage banner tiers.

Traffic
402K/mo
Category
Crypto News
Live
On booking
€11,700per flight

Bitcoin World Header Banner

bitcoinworld.co.in
Banner ad

The header banner on Bitcoinworld.co.in at €3,430 — the site’s most prominent display position, above the content.

Traffic
105K/mo
Category
Crypto News
Live
On booking
€3,430per flight
Banner ad

Five banner positions on Cryptotimes from €2,960 to €6,240, on a small but gambling-friendly news desk with German, Indian and Nigerian reach.

Traffic
84K/mo
Category
Crypto News
Live
On booking
From€2,960per flight · 5 positions

Questions about this part of the catalogue

Not for these placements. Indian crypto readers are reached in English across this catalogue, which makes the market cheaper to enter than Turkey, Korea or Brazil.

Several smaller mastheads carry India as their first market, and among the explorers Polygonscan is distinctly more India-weighted than the others. Each product page lists its own top GEO.

By being specific to it. A placement on an India-weighted title with a message about Indian exchanges, rupee on-ramps or local regulation does more than the same generic copy on a larger site.