The Dutch market is unusually well covered in this catalogue and unusually easy to buy badly, because four of the titles are one network selling an identical release at an identical price while differing eightfold in reach. That is set out plainly on each of those pages. Beyond the network there is a genuine choice of audience: the investing titles reach mainstream retail investors holding funds and equities who are assessing crypto as one allocation, while the Dutch crypto press reaches readers already active in the market. Those are different purchases needing different copy, and the second group is both more expensive per reader and more likely to act. Dutch readers have high English fluency, but the publications are Dutch-language and the placements are read as such — translation is part of the cost.
| 15 placements priced in EUR | €1,170 to €146,250. These are ad placements, priced against contracted impressions rather than the host site’s traffic, so there is no single cost per thousand to rank them by — each page states its own. |
Nine banner positions across CoinMarketCap, from a €29,250 minimum-budget unit to €80,440 for the desktop homepage — 44 million monthly visitors, the largest audience in this catalogue.
The homepage Buy Button on CoinMarketCap, sold on CPC against a €29,250 minimum budget — the only cost-per-click placement in this catalogue.
A sponsored article on CoinMarketCap at €29,250, carrying a do-follow link — the most authoritative do-follow placement in this catalogue.
A do-follow press release on IEX.nl, the largest Dutch-language investing site in this catalogue at 4.3 million monthly visitors.
The CoinMarketCap social media package at €43,880, delivering your announcement through the publisher’s own channels rather than its page inventory.
A live community session hosted by CoinMarketCap at €51,190 — your team, on camera, answering an audience that turned up for you.
The CoinMarketCap token generation event package at €73,130 — a bundle built around a launch rather than a single placement.
A do-follow press release on Crypto-Insiders at €1,170, or €1,950 for the higher tier — permanent publication to the largest Dutch crypto readership here.
The CoinMarketCap exchange package at €146,250 — the largest single line in this catalogue, built for centralised exchanges.
A dedicated campaign page on CoinMarketCap at €146,250 — your own page on the domain, rather than a placement on theirs.
A do-follow press release on Beursduivel.be, the Belgian title in the Dutch investing network, at 814,900 monthly visitors.
A do-follow press release on Beurs.nl, 594,400 monthly visitors, with an unusual Canadian audience alongside the Benelux core.
A do-follow press release on Beursgorilla.nl at 528,000 monthly visitors — the smallest title in the Dutch investing network, at the same price as the largest.
Three banner positions on Crypto-Insiders from €7,800 to €15,600, including two pop-up units, on the largest Dutch-language crypto readership in this catalogue.
A native in-article placement on Crypto-Insiders at €10,920 — priced above two of the three banner positions, which tells you how this publisher values being read.
Because they are one network. Each of those pages says so and names the other three, because the largest of them has eight times the audience of the smallest for exactly the same money.
Investing if you are explaining crypto to people who hold other assets; crypto if you are talking to people already in. The copy that works on each is close to opposite.
Only on the casino-permitted editions, which several Dutch publishers list separately at a higher price. The standard releases refuse the category.
