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Crypto advertising and PR in South Korea

Korea has its own exchanges, its own tokens and its own trading culture, and it is reached from this catalogue almost entirely through Korean-language publications that Western advertisers systematically underbid. The result is the best traffic-per-euro available here by a wide margin: one Korean masthead offers two million monthly readers at prices that would buy a mid-tier banner on a site with a fifth of that audience. The catch is absolute rather than partial. English creative on a Korean-language publication reaches the readers and loses them, which turns the cheapest inventory in the catalogue into the most wasteful. If you cannot fund proper Korean localisation, the correct decision is not to buy cheaper inventory here — it is not to buy this market yet.

Placements
5
Widest reach
2.1M / mo
Fastest live
Varies
Currencies
EUR

Good for

  • The best cost per reader anywhere in this catalogue, by some distance
  • Products with a genuine Korean market and local-language support
  • Reaching an ecosystem with its own exchanges and listing dynamics

Not the right cut for

  • Anyone without properly localised Korean creative
  • Products that cannot be bought or used from Korea
  • Buyers treating the low price as the reason rather than the market

What it costs

5 placements priced in EUR€390 to €2,490. These are ad placements, priced against contracted impressions rather than the host site’s traffic, so there is no single cost per thousand to rank them by — each page states its own.

5 placements in this cut

Press releasePremiumDofollow

A press release on Tokenpost at €1,870, carrying a do-follow link and reaching 2.1 million Korean-language readers.

Traffic
2.1M/mo
Category
Crypto News
Live
On booking
€1,870per release
Banner adPremium

Three banner positions on Tokenpost from €2,340 to €3,900, reaching 2.1 million monthly readers in Korea, Japan and Southeast Asia.

Traffic
2.1M/mo
Category
Crypto News
Live
On booking
From€2,340per flight · 3 positions
Press releaseDofollow

A press release on BSC.news at €390 with a do-follow link — the cheapest chain-specific release in this catalogue.

Traffic
87K/mo
Category
Crypto News
Live
On booking
€390per release
Banner ad

Three banner tiers on Coinsniper from €1,090 to €2,340 — the smallest audience in this catalogue, and the cheapest way to be in front of it.

Traffic
55K/mo
Category
Market Data
Live
On booking
From€1,090per flight · 3 positions
Banner ad

Two banner positions on BSC.news at €2,490 each — a small, chain-specific news desk reaching BNB Chain users across Southeast Asia.

Traffic
87K/mo
Category
Crypto News
Live
On booking
From€2,490per flight · 2 positions

Questions about this part of the catalogue

Because Western advertisers bid for Western audiences. The mispricing is real and it is only an opportunity if these readers can act on what you sell.

You can, and it will waste the buy. This is the market where localisation is least optional — English copy on a Korean-language publication reaches people and loses them at the first line.

Exchange listings, local payment support and anything a Korean trader could act on immediately. Generic international brand copy performs poorly even when translated well.